Search Engine Optimization (SEO) is the method to increase your website’s position on a search engine such as Google, Bing, or Yahoo!. Making sure that your SEO strategy for your business is up to par can help draw consumer traffic to your website and may increase sales and revenue. Take me, for example, when I first created my website, my SEO was about 70 points out of 100. I searched, and all I found were other people named Steven B. with a different last name. Once I got my SEO to 93 out of 100, my site was right below Linkedin. Sometimes I’m above Linkedin; I guess it depends on the day.
Did you know that Google owns close to 75 percent of the overall search market? With that alone, its guidelines are essential to follow. Not only is Google the most visited site in the world, but it also has the most popular email provider in the world, and they own YouTube, which happens to be a search engine and the second biggest.
I’m not saying the other 25 percent of the search market is irrelevant because it’s not. Yahoo!, Bing, and the others have their value. One time a coworker told me how to get gift cards by using a search engine. The funny part was that she would search for Google, then use Google as her search engine after that. She still got paid. I completely forgot the name of the site; I have to reach out to her and ask.
Having a high score in your SEO, following Google’s guidelines, and having a high-quality website will work in your brand’s favor. Not only will your company be recognized by Google but by all the search engines, and that’s the endgame.
How does SEO affect a user’s experience?
Google has found a way to interpret if a user’s experience is favorable or unfavorable, and a positive experience is what a company looks for at all times for their users.
When a customer searches for a product or some form of information, they know what they’re looking for, and if the user can’t find it on your page, they will go somewhere else, and that’s a loss for your company.
Even if your website has the information, but your company is not on the top of the SERPs (Search Engine Results Page), the user will find what they’re looking for somewhere else and again, another loss for your company.
Between these two situations having the proper keywords and a high SEO will help your company in the long run and making users happy. Users want the information they are looking for in as few clicks as possible making things quick and easy.
Once I optimize my Search Engine Optimization, do I have to maintain it?
Yes. Google updates and changes thousands of their algorithms per year, and if your company does not keep up and stay up to date, they will no longer be on page 1 and can drop very fast, and it will be hard to recover. TOPDECK Digital Marketing will help ensure that it won’t happen to your site.
Even if your business is booming and has been for several years now and you haven’t updated your SEO in a year or more, even if your company strides on word to mouth, you need to be on page one at all times.
A recent study shows the first three search results are clicked on nearly 40 percent of the time, while up to 30 percent of all results on Page 1 and 2 don’t get clicked on.
What’s this mean? Two things, as I’ve mentioned before:
- There are still too many instances when a user types a search query and can’t find exactly what they’re looking for.
- If you’re not on top of the SERPs, you need to be.
What did I learn about SEO, today?
Optimizing SEO into your website is not a bad thing; it’s something your website NEEDS. Implementing a high and robust quality Search Engine Optimization to your company’s website and digital properties will always be beneficial to your company and users.
As the internet grows, your company has to adapt to it.
If you have any questions, please let me know in the comments below or email me: firstname.lastname@example.org. Thank you so much for your time, and I hope you have a great rest of your day! Please click here to return to my site, or if you would like to read more information on Search Engine Optimization and it’s importance, please visit https://www.searchenginejournal.com/why-seo-is-important-for-business/248101/#close.